The Results
- 280% increase in monthly revenue in 3 Months
- 350% increase in new customers in 3 Months
- 3x increase in annual revenue YoY
The Challenge
Launch a traditionally wholesale brand into the D2C space.
The Strategy
Profitability-First Approach
We worked with the brand to understand their business economics and determine a profitable MER. This gave us a north star for campaign optimizations and budget allocation.
Creative
We frequently rotated in creative for new designs and styles. The creative we tested focused on unique selling propositions for the brand's signature designs.
Strategic Campaign Structure
Across channels, we prioritized a campaign structure that primarily focused on acquiring new users, as the brand already had an established customer base.



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