The Results
- 264%+ increase in monthly revenue in 1 Month
- 389%+ increase in ROAS efficiency
- High Sales Month of the year in 3 Months
The Challenge
Struggling with paid media efficiency and acquiring new customers.
The Strategy
Conversion Focused Campaigns
We immediately shifted our campaigns to become conversion focused and specifically targeted at a cold prospecting audience. The campaigns were previously relying too much on the existing warm customer base that we excluded from our campaigns.
E-Commerce Strategy
We quickly learned that leveraging limited edition flavor drops allowed us to profitably acquire new customers by taking a product focused ad approach. Combined with aggressive scaling of giveaway promos targeted at new customers, we were able to capitalize on the rapid growth.
Retailer Promotion
As new customer acquisition was equally important within the retail space, we partnered with Aisle to drive in-store sales through paid ads. The ads were extremely efficient, driving 2,916 sign ups at a $0.45 CPL and generating 387 in-store conversions at a $3.4 CPA and 13% conversion rate.
We’re a lean team focused on growing brands who are hungry to become the next disruptor. As a result, we have limited spots available. Let’s chat to see if we’re a good fit both ways. Worst case, you’ll leave with a free audit guaranteed to find ways you’re leaving money on the table.